Generation Entrepreneurs:
Learn to Earn – Youth Startup Skills
for the Creative Digital Economy
A 6-week hands-on course where you’ll turn your ideas into a real startup - building your product, shaping your brand, reaching customers, and pitching like a pro. Work with expert mentors, use real tools, and finish with practical skills, a prototype, and the confidence to launch your business.
Gen-E - Learn to Earn
Intensive youth entrepreneurship CPD course offered by Brainster, DIH-ONEX and Bloconomy aiming to equip youth aged 15–24 with the entrepreneurial mindset, skills, and tools necessary to turn their ideas into real-world business ventures.
Learn by doing
Build your skills and become a future entrepreneur
Create real products, plan your marketing, and build your business with help from experts. Learn entrepreneurship, digital skills, and get support from mentors in flexible online classes.
Entrepreneurship Fundamentals
This foundational module introduces students to core entrepreneurship principles while developing crucial team-building and collaboration skills.
duration: 1 week
Entrepreneurship 101
|
Case Study
Learning from practical examples of how entrepreneurs identified opportunities, overcame challenges, and built thriving businesses to apply these insights to their own ventures.
Business Idea Description
One page Business idea description and identified market opportunity.
Business Planning andStrategy
This comprehensive module transforms entrepreneurial ideas into structured, viable business concepts through systematic planning and strategic thinking.
duration: 1 week
Business Model Canvas
|
SWOT analysis
Creating a visual business model using the canvas framework to map out key partnerships, activities, resources, and revenue streams. Understanding and SWOT analysis
Business Model and SWOT Analysis
One page Business Model Canvas, and one page SWOT Analysis
Marketing Plan and BrandStrategy
This module empowers students to build compelling brand identities and develop comprehensive marketing strategies that resonate with target audiences.
duration: 1 week
Marketing Plan
|
Brand Strategy
Developing targeted marketing strategies using Marketing Mix and defining specific target audiences. Understanding market positioning and communication strategies
Business Plan and Branding Strategy
Two page marketing plan and one page brand strategy
Sales Strategy and Customer Acquisition
This module develops students' abilities to identify, engage, and convert potential customers through strategic sales processes and relationship building. Students leave with proven sales frameworks, customer acquisition strategies, and the confidence that systematic relationship-building and value communication can generate sustainable revenue streams for their entrepreneurial ventures.
duration: 1 week
Sales funnel and Strategies
|
Sales plan and revenue predictions
Building systematic customer acquisition processes from initial awareness to final purchase. Creating structured sales strategies with clear targets, activities, and timelines
Sales funnel + revenue projections
Visual sales funnel diagram + simple sales plan spreadsheet with revenue projections
Financial Literacy for Young Entrepreneurs
Essential business skills covering personal financial management, business financial planning, pricing strategies, cost management, and risk assessment for creative professionals.
duration: 1 week
Personal Financial Management & Planning
|
Business Financial Management & Planning
Creating a comprehensive personal financial plan incorporating budgeting strategies. Creating a basic business financial strategy with simple projections, cost planning, and funding options. Analyzing revenue potential, profit and loss statements and cash flow statements.
Personal Financial Blueprint
|
Business Idea Financial Assessment
One-page personal financial plan summary. One-page business financial overview.
Specialized Deliverable Development (MVP) and Pitch Deck Creation
This module guides students through the creation of Minimum Viable Products that validate their business concepts while minimizing resource investment. This culminating module transforms students into confident presenters capable of articulating their business vision compellingly to investors, stakeholders, and potential partners.
duration: 1 week
Developing MVP
|
Pitch Presentation
Creating Minimum Viable Products that test core business concepts with minimal resources. Crafting compelling business presentations that clearly communicate value propositions to investors and stakeholders
Investor Presentations
One page description of the product functionalities, business concept and resources. 3 min video of pitch presentation.
key outcomes
By the end of this course, you will be able to...
Master the basics of entrepreneurship
Learn how starting a business really works - including core concepts, tools, and real examples.
Spot and understand market needs
Find out how to recognize problems people face and turn them into great business ideas.
Build and test your product idea (MVP)
Get hands-on experience creating and improving early versions of your product or service.
Create and pitch a business plan
Learn how to write a clear business plan and confidently present your idea to others.
Think strategically and make smart decisions
Use simple tools to plan, make good choices, and solve business problems.
